Pros and cons of advertising on Facebook 

Internet Marketing

Internet marketing has become a common method of promotion, and there are numbers of ways of creating an Internet ad or advertising by using various strategies of online guerrilla marketing. Facebook is one of the most used social networks in the world, with over 1,2 billion active users. Because of this, owners of all sorts of enterprises, from small local businesses to large multinational companies, decide to advertise on this social network. Just like any method of advertising, this one also has its upsides and downsides.

Facebook advertising

Internet marketing has become a common method of promotion, and there are numbers of ways of creating an Internet ad or advertising by using various strategies of online guerrilla marketing. Facebook is one of the most used social networks in the world, with over 1,2 billion active users. Because of this, owners of all sorts of enterprises, from small local businesses to large multinational companies, decide to advertise on this social network. Just like any method of advertising, this one also has its upsides and downsides.


IntroducingFacebookAudienceInsights650

On the plus side, there is the possibility to reach many users from all corners of the globe. As already mentioned, Facebook is actively used by more than 1,2 billion people, which creates a large number of potential audience.

Also Facebook is used in almost every country in the world, so if your goal is to hit the global market, Facebook ads could help you with that. Another advantage is that Facebook ads are easy to make and they do not require a web designer or a marketing expert. With step by step guide and very comprehensive ad creating page, it can be done by any Facebook user.

Facebook also allows you to create target audience, which is especially important when you create an advertisement of any kind. By selecting the categories of people you want your ad to be displayed to, you are making sure that it will be relevant to most of the users it reaches. Different kinds and durations of ads are possible, and you can choose how you want the ad to be displayed and whether you want to pay for the whole advertising campaign or per daily displaying of the ad. Lastly, this type of advertising is inexpensive, and it can fit any budget, starting with a price as low as $5.


Facebook Marketing

When it comes to downsides of this type of marketing, there are several of those to mention as well. First of all, many users find Facebook ads annoying. If you determine the right amount of presence of your ad, you should not encounter with this problem, but the question is – how much is enough? With detailed setting Facebook allows to its users, many of them decide to remove the ad if they see it too often, and some may even report it as spam. Therefore, you need to determine the frequency of your ad very carefully. Sometimes, a problem completely opposite can appear – it can be difficult to catch potential users’ attention by a Facebook ad.

The New Solution Solo Ads

While advertising on Facebook is great. One of the best new solutions is solo ads. Solo ads are an awesome way to get traffic to your site. You can use udimy.com or saa solo ads for finding them. It’s where you get traffic to your site by paying other people to send clicks from their own email lists.


Many Facebook users scroll the timeline without paying too much attention to the ads, whether they are displayed as a part of the timeline or on the side. Therefore, you need to create a very catchy ad that will draw people’s attention, which can be very difficult, especially if you do not want to make it look irritating. Even though creating a Facebook ad is fairly easy, what comes after can sometimes be time consuming. You need to follow the stats all the time and react timely when something needs to be changed or modified in any way. It can also take a lot of time to respond to comments and messages you may get if people react to the ad, but after all – it means that you have achieved the reactions and that the ad is successful.

Ways of making money online

The Internet advantages

The Internet has become the essential component of everyday living, and it can be used for a multitude of purposes. One of the great advantages of the Internet that it allows you to work without having to leave home, and what is more, you can also receive the earned money online, without going to a bank. Also, working online enables you to create contacts with people from all around the world, which increases your possibilities.

If you are interested in making money online, here are some of
the ways it can be achieved:

Online sale

 

There are numerous websites that are dedicated to all possible types of online sale. You can start by clearing out your garage, attic or basement and sell the second-hand things you do not need on a website such as eBay. If you are crafty and want to sell your products, online environment offers a solution for that kind of business as well. For example, you can register on Etsy.com and offer whatever it is you are making – home décor products, clothes, shoes, accessories and much more. If you are dedicated and capable in crafting, you can develop a serious business out of online sale and even build a brand.

Creative online jobs

 

There are many types of jobs in this category – content and article writing, blogging, selling stock photos, designing websites etc. If you have any of the skills needed for such jobs, there are two ways you can make money online – you can work for someone and send them what you have done, or you can work independently and offer your pieces of work on websites designed for those purposes.

Teaching jobs

 

Thanks to the modern technologies, teaching can be very successfully done via Skype and by using handouts and teaching materials in digital formats. If you speak a foreign language or you are good at any of the subjects taught at school, you can find students to whom you can give Skype lessons. Thanks to the web cameras and conference calls, even group lessons can be taught, and even skills that require visual component can be taught – such as fitness.

Online trading

 

There are people skillful in trading and with wide knowledge in this field, who decide to engage in online forex trading or trading binary options. If this is your area of expertise, you can easily do it online without having to leave the room, and if you are successful enough, you can also learn some serious money.

Online gambling

 This has been stated as a type of making money online, even though it can also be a way of losing it. If you are successful enough, have strong tactics and know how to stay self-disciplined, even moderate online gambling can be a chance of winning some money.

There are more ways to earn money online, some more secure and some less. Great advantage of this type of money making is that it gives an opportunity to everyone to try it out and to earn money from having certain skills.

How to successfully promote a new product 

New Product

Every new product needs promotion and advertising so that as many people as possible learn about it. Good marketing creates greater chance that the product will find its way to a large number of users. Depending on the type of product, the marketing strategies you use will be chosen.

featured product

When you have designed a new product and got it ready for launching, there are several steps to carefully plan and take:

1.Package – this is the first thing a potential buyer sees, so it needs to be well designed in order to attract consumers. It should be clear what kind of product is in the package which brand stands behind it.

2.Product Information – all important details should be visible and easy to read, and basic information and the instructions of use must be clearly stated.

3.Advertising – when designing the package is done, what you need to do is promote the product.


 This is a whole new area, with a wide range of possibilities, and here are some of the most successful and most used methods of advertising:

Internet

In modern times, you definitely cannot omit this type of advertising. You need to create a website where you give basic information about the product, the experiences and comments of consumers, your contact information and the price of the product. You can also create ads on social networks or banners to add to other websites.

Billboards

You can rent one or more billboards in your city and so introduce the product to a large number of people who can see it. Many creative ideas can be implemented on billboards, which will certainly draw people’s attention.

TV commercials

This is a rather expensive form of marketing, but it is certainly worth it. The price depends on the TV station, the length of the commercial and the times of day it is played, and it can be a good way of reaching many people.

Radio stations

Although radio is an older form of media, there is still a large number of people listening to it. Contact some of the more popular radio stations and find out about the prices and possibilities. It is cheaper than TV advertising, but it can pose larger challenge for creating a catchy ad, because there is no visual component.

Newspapers and magazines – this is a very effective form of advertising, because you can choose the magazine that hits your target audience. However, it can be very expensive, depending on where you want to promote in the magazine and how much space would be occupied by your advertisement.

Guerrilla marketing – this is usually the cheapest form of marketing, but it does not have to be the least successful. It largely depends on the creativity of the person who starts the campaign, and there are some very interesting and highly successful tactics in this type of advertising. It can include advertising on social networks by sharing the content, sharing promotional material in the street, organizing giveaways or promotional events etc.

No matter the type of product you offer and thy type of business you own, you are certain to find a marketing strategy that will fit your needs, preferences and your budget.